YUAN, Mao
	Assistant Professor
	Department of Marketing & Tourism Management
	Email: maoyuan@whu.edu.cn
	Phone : +86-27-68753007
	PhD, Management Science and Engineering, Huazhong University of Science and Technology (2016-2021)
	B.A., Huazhong University of Science and Technology (2012-2016)

TEACHING AND RESEARCH AREAS

ŸTeaching Programme : Advanced microeconomics I

ŸResearch Areas : Supply Chain Management, Consumer Search

ACADEMIC EXPERIENCE

ŸAssistant Professor, Wuhan University, 2022.03-present

INTERNATIONAL EXPERIENCE

ŸVisiting Scholar, University of Minnesota, Twin Cities, 2019.11-2020.11

SELECTED PUBLICATIONS

Journal Papers (International)

ŸMao Yuan, Shihua Ma, Xu Guan, Yingju Chen. Channel configuration in a complementary market under different power structures. Naval Research Logistics, 2021, 68(2): 214-228.

ŸMao Yuan, Hubert Pun, Xu Guan. Information Disclosure in a Supply Chain with Copycat Threat. European Journal of Operational Research, 2022, 302(3), 1018-1030.

RESEARCH GRANTS

Government-funded grants

ŸChannel Configuration Strategies Based on Consumer Search Behavior, NSFC, 2024-2026