TEACHING AND RESEARCH AREAS

ŸTeaching Programme: Marketing Management, Marketing Channel Management

ŸResearch Areas: Firm Innovation, Green Innovation, Interfirm Relationship Management, Individual Entrepreneurship

ACADEMIC EXPERIENCE

ŸAssistant Professor, Department of Marketing and Tourism Management, Wuhan University, 2021.07-2024.06

ŸAssociate Researcher, Department of Marketing and Tourism Management, Wuhan University, 2024.07-present

INTERNATIONAL EXPERIENCE

ŸVisiting Scholar, Collat School of Business, University of Alabama at Birmingham, 2018.08-2019.08

SELECTED PUBLICATIONS

Journal Papers (International)

ŸZhao Mengli, Sheng Shibin, and Yang Xiangyu. (2023). Are government employees more or less likely to venture? Evidence from China. Journal of Business Research, 157, 113629.

ŸZhao Mengli, Yang Xiangyu, and Sheng Shibin. (2024). Does public employment foster or inhibit entrepreneurial intentions?. Asia Pacific Journal of Management, 41(1), 317-349.

ŸZhao Mengli, Sheng Shibin, and Yang Xiangyu. (2023). Transferring political capabilities into formal entrepreneurship: The moderating role of market development in emerging markets. IEEE Transactions on Engineering Management, 71, 1504-1518.

ŸZhao Mengli, Liu Jinxin, and Shu Chengli. (2021). Pursuing sustainable development through green entrepreneurship: An institutional perspective. Business Strategy and the Environment, 30(8), 4281-4296.

ŸZhao Mengli, Yang Jianjun, Shu Chengli, and Liu Jinxin (2020).Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms.Technovation, 101, 102197.

ŸShu Chengli, Zhao Mengli, Liu Jinxin, and Lindsay Wendy (2020). Why firms go green and how green impacts financial and innovation performance differently. Asia Pacific Journal of Management, 37, 795-821.

ŸLiu Jinxin, Sheng Shibin, Shu Chengli, and Zhao Mengli (2020). R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives. Industrial Marketing Management, 92, 111-121.

ŸShu Chengli, Liu Jinxin, Zhao Mengli, and Per Davidsson (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing. International Small Business Journal, 38(7), 654-676.

Conference Papers (International)

ŸZhao Mengli, Shu Chengli, Moore Elizabeth, and Dau Luis (2023). What drives deviant behavior? Highlighting factors that drive informal entrepreneurship? 83rd Academy of Management Annual Meeting, Boston, USA.

ŸMoore Elizabeth, Shu Chengli, Zhao Mengli, and Dau Luis (2022). Who's likely to go informal? Insights from the anomie theory. The 12th Annual Conference of the Academy of International Business (AIB) Latin America and the Caribbean Chapter, Miami, USA

ŸZhao Mengli, and Shu Chengli (2019). Sustainability, 3D printing technologies, and new product performance: A comparative study. 79thAcademy of Management Annual Meeting Proceedings, Boston, USA.

RESEARCH GRANTS

Government-funded grants

ŸPromote or inhibit? Research on the spillover effects of buyers’ green management information disclosure on suppliers, 300,000 yuan, National Natural Science Foundation of China Youth Project, 2024-2026, Host.

ŸThe identification, formation, and governance of discrimination in "new employment" platform, 390,000 yuan, National Natural Science Foundation of China, 2024-2027, Participation.

ŸThe governance mechanism of network user content creation: An exploratory study of social networks based on Blockchain Technology, 450,000 yuan, National Natural Science Foundation of China, 2023-2026, Participation.

ŸThe influence mechanism of connection and competition in strategic alliance network on firm innovation: A Comparative study of listed companies in China and the United States, 500,000 yuan, National Natural Science Foundation of China, 2020-2023, Participation.

AWARDS AND HONORS

ŸWho's likely to go informal? Insights from the anomie theory. 2022 AIB-LAC Best Paper Award Finalists, Academy of International Business, 2022。

ŸFocus or disperse? Research on the impact of firm digital portfolio diversity on innovation performance from the perspective of absorptive capacity, 2023 Excellent Paper Nomination Award of CMAU, China University Marketing Research Association, 2023.

Ÿ"Excellent" in 2022 annual assessment of Wuhan University, Wuhan University.

Ÿ"Excellent" in 2023 annual assessment of Wuhan University, Wuhan University.

ŸEntrepreneurial orientation, customer orientation and firm performance, Excellent Bachelor's Degree Thesis Advisor, Wuhan University,

ŸThe influence of brand story types on consumers' purchase intention -- A case study of low-alcohol wine, Excellent Bachelor's Degree Thesis Advisor, Wuhan University.

EDITORIAL BOARDS

Ÿ2023-present, Degree Center of Ministry of Education, Undergraduate Dissertation Reviewer

Ÿ2022-present, Management Review, Reviewer

Ÿ2021-present, Technovation, Reviewer

Ÿ2020-present, Journal of Business Ethics, Reviewer

Ÿ2018-present, Asia Pacific Journal of Management, Reviewer

MEMBERSHIPS, CERTIFICATIONS

Ÿ2023-present, China Marketing Association of University, Director

Ÿ2023-present, Chinese Society of Technology Economics, Member

Ÿ2017-present, International Association for Chinese Management Research, Member

Ÿ2018-present, Academy of Management Annual Conference, Member