TEACHING AND RESEARCH AREAS

Teaching Programme : Marketing Management, Business Marketing Management

Research Areas : Consumer Behavior

ACADEMIC EXPERIENCE

Associate Professor of Department of Marketing and Tourism Management, 2015 - present

Lecturer of Department of Marketing and Tourism Management, Wuhan University, 2014 –2016

Postdoctoral fellow, Wuhan University, 2012-2014

MANAGERAL AND PRACTICAL EXPERIENCE

Marketing Manager, Shanghai Cable Network Company, 2001-2004

SELECTED PUBLICATIONS

Journal Papers (International)

Huang, R., Huang, M., Zhao, J., & Liu, Y.. (2024). Absence makes the heart grow fonder: the interactive effect of crowding information and spatial distance on consumers' patronage intention. Journal of Business Research, 176.

Hongxin Teng, Qinying Xia, Jiayi Shou, Jing Zhao (2023). Positive or negative spillover? The influence of online channel satisfaction on offline channel adoption. Journal of Business Research, 154.

Zhao, J., Huang, R. and Chen, X. (2022). The effects of social density on consumers’ channel selection. Journal of Consumer Marketing, 39(7), 769-778.

Xie, Z., Wang, T., Zhao, J. et al. (2022). Too thin to be cute: the influence of letter height-to-width ratio on consumer perception. Journal of Product & Brand Management, 789.

Xie, Z., Zhao, J., Wang, T. (2019). Attract customers with a cold look: when do we prefer cold representative. Asia Pacific Journal of Marketing and Logistics, 344

Journal Papers (Domestic)

Zhao, J., Chen, X., He, J., & Xie, Z. (2024).

The Impact of Perceived Agency and Social Role Types of Smart Home Products on Consumer Product Attitudes: Based on Self-Expansion Theory.

Luojia Management Review, 52(1), 170-184.

Xie, Z., Zhao, J., & Wang, T. (2022).

Is It "I" or "We" Who Are Wrong? The Influence of Singular/Plural First-Person Pronouns in Apology Responses.

Management Review, 34(6), 303-314.

Zhao, J., Xie, Z., Wang, T., & Huang, R. (2020).

The Impact of Language Style Similarity on Consumer Complaint Response Effectiveness in Social Media Environments: Based on Communication Accommodation Theory.

Management Review, 32(10), 206-216.

RESEARCH GRANTS

"Research on the Effectiveness of Information Flow Advertising in the Mobile Internet Era: The Matching Effects of Background Information, Spatiotemporal Characteristics, and Advertising Expression,"General Program of the National Natural Science Foundation of China, 2021.

"Public Response Strategies of Enterprises to Consumer Complaints in Social Media Environments and Their Impact on Bystander Consumers: A Linguistic Research Perspective,"Youth Program of the National Natural Science Foundation of China, 2014.