 | Wu Si |
| Professor |
| Marketing and Tourism Management |
| Email: wusi@whu.edu.cn |
| Phone : 027-68753030 |
| Doctor of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,（1998-2002） |
| Master of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,(1998- 2002) |
| Bachelor of engineering, Department of Information system and engineering, Engineering College of Chinese Armed Police Army, Xian, Shanxi, China（1987-1991） |
TEACHING AND RESEARCH AREAS
Teaching Courses: Marketing management；Business model design
Research Areas: Brand strategy；e-commerce
ACADEMIC EXPERIENCE
Professor of Marketing and Tourism Management, Wuhan University, September 2020– present
Associate Professor of Marketing and Tourism Management, Wuhan University, September 2004–September 2020
Lecturer, Wuhan University, 2002.9-2004.6
MANAGERAL AND PRACTICAL EXPERIENCE
Member of board, Wuhan Luojiasichuang technology company, 2017-2108
Chief Strategy officer, Wuhan Yitong commercial management company, 2105-2016
Director of e-business department of EFUT(A famous Chinese ERP software company listed in Nasdaq) ; Director of Service department of EFUT, 2000-2002
Technician, political officer of Armed police army in Hubei province,1991-1995
CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)
Training, Bank of ZHONGXIN, 2020-2021
Training, China NationalTobacco Corporation, 2021
Training, coca-cola company(Hubei branch );2021
Consulting，PingAn insurance company(Wuhan branch) , 2021
Training, China Petroleum & Chemical(Hubei branch );2021
Consulting, Wuhan finance asset trading company, 2016
Consulting, Taipingyang insurance company(Hubei branch),2016
Consulting, Market analysis, product positioning, marketing program design, Hubei telecom company.,2014.6-9
SELECTED PUBLICATIONS
Journal Papers (Domestic)
Wu si etc , Body not moving, Soul far away: A study on the influence mechanism of UGC Narrative structure on consumer’s willingness to visit tourist destinations ,Luojia management Review, 2019.4,
Wu Si,Application Status and Market Prospect of Intelligent Tower Crane，International Journal of Management Science and Engineering Research, Volume 4 Issue 1, 2017，doi: 10.14355/ijmser.2017.0401.04，
Ling yonghong, Wu si,Virtual Tourism Community Marketing: a Conceptual Model for Tourism Industry，International Journal of Management Science and Engineering Research Volume 3 Issue 2, 2016，doi: 10.14355/ijmser.2016.0302.03，
Wu si, Guo dandan, Why the Failure to Prohibit Tourists' "I Was There" Marking Behavior Is Repeated: Based on the Perspective of Moral Identity, Tourism Journal, 2108.11.
Wu Si, Tang shenggui,The spillover effects in the product harm crisis and the effectiveness of the competitors’ respondent strategies, Management journal ,2017.6 pp,33-41
Wu Si, Tang shenggui,2016, The invest theory of Warren Buffet and it’s effect to Chinese investors, Productivity research, No8 pp,21-31
Wu Si, Liao Junyun, 2013, The Effect of Information Source Credibility on Perceived Risk in Product-harm Crises - the Moderating Role of Psychological Distance，Commercial research No,12, pp,90-96
Conference Papers (International)
Wusi, ect, 2020. Consumers’ willingness to accept platform recommendation methods under the context of place dependence, The 2020 annual of Journal of Marketing Science.
Can Officials do Livestream Selling like Wanghong? -- The Influence of the Identity and Language Style of the Endorser for Public Welfare Live Straeming on Consumers' Purchasing The 2019 annual of Journal of Marketing Science.
Monography
Wusi, 2010, Tourism Industry Information Technology Innovation Theory and Practice, Wuhan :Wuhan University Press.
RESEARCH GRANTS
Government-funded grants
A study of user-generated contents mechanisms based on multiple relationships network evolution:in the context of social shopping, 2013-2017, 71372127
A study of Chinese people's face, symbolic consumption and consumer response to the brand meaning. 2012-2015, 71172212
Enterprise information communication strategy to negative events in crisis and consumers - influence brand relationship, 2010-2012, 10YJA630170
How far can “Zhou black duck” fly? 2011.1-12, 2011TCB08
A study of the trust mechanism in marketing channel relationships: trust from bilateral to multilateral trust, 2009-2011, 70802046
A study of information Strategy about ecological and cultural tourism circle in Western Hubei, 2009-2010, 2009B009
Unilateral trust to changing trust in Channel, 2008-2010, 70302007
Composition, measurement and management of customer assets, 2004-2006, 70302007
Corporate-funded grants
Business model innovation strategic planning for a company, 2016-2017,
A plan for the tourism development of Zigui, 2015-2016,
A plan for the tourism development of Enshi, 2010-2011, 105-239764
A study for the current situation and development strategy of vocational education in some universities of China, 2009.7-8, 105-238191
The curriculum reform of Management information system to business management disciplines, 2005-2008, teaching in Hubei in 2005
AWARDS AND HONORS
The excellent Awards of Dean of economic an management of Wuhan University,2019;
The most popular MBA teacher in 2013, the Fifth Congress of MBA students in Wuhan University, 2019
The most popular MBA teacher in 2013, the Fifth Congress of MBA students in Wuhan University, 2013
The most popular MBA teacher in 2011, the Fifth Congress of MBA students in Wuhan University, 2011
MEMBERSHIPS, CERTIFICATIONS
Member of Marketing Association of Hubei
Member of Marketing Association of Chinese University Union
Faculty and Staff
Academics
International Exchange
