Wu Heng Associate Professor, Email:carol_2002124@aliyun.com Phone : +86-27-68753115 MSc,Management, Wuhan University of Technology(1995-1998) Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching courses (Program and credit hour)：

Undergraduate Course：Behavioral Study of tourism consumers（36）、Service Management（36）、Marketing Management（36）Business ethics and social responsibility（56）

Masrer Course：Special topics in tourism marketing（36），Tourism research methods（36 ）

Ÿ Research Areas : event management; tourism marketing

ACADEMIC EXPERIENCE

Ÿ Associate of Marketing, Wuhan University, 2004-

Ÿ Instructor of Marketing , Wuhan University, 2000 - 2004

Ÿ Assistant Professor of Management,Wuhan University of Hydraulic and Electrical Engineering,1998-2000

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Aboard English train, Beijing foreign languages institute, 2009.02-06

Ÿ Visiting Experiences, University of Wisconsin-Milwaukee,2010-2011

SELECTED PUBLICATIONS

Journal Papers (Domestic)

Ÿ Wu heng and Lu Ting Ting,Real Emotion and Assumed Emotion:A Model of Brand Emotion of Tourism Destination.Resource Development & Market.2017.33(10)

Ÿ Wu heng and Chen yanling, Study on Tourists’ Destination Selections Based on UGC and Text Mining: A Case Study on Honeymoon Travel Notes From Ctrip，Journal of TheScience of Information. 2017.01

Ÿ Wu heng and Yao donglin;“Exploring the Destination Choice of Backpacker :Based on the Data Analysis from Tourism Forum”. Journal of TheScience of Information. 2015.12

Ÿ Wu heng and Xiong shasha, 2009. “The Apocalypse to the tourism of Western Hunan under the View of Marketing Places”, Journal ofScience & Technology Progress and Policy,No.5

Ÿ Wu heng,2006,“The festival activities of organization and management and marketing”, Journal of wuhan university,No.3

Ÿ Wu heng, “The Travel Industry Chain on Internet”, Journal ofScience & Technology Progress and Policy,No.10

Ÿ Wu heng,“Analysis of the Demand and Functions of E-business of Tourism”， Journal ofScience & Technology Progress and Policy,No.5

Conference Papers (International)

Ÿ Wu heng/chen yanlin, Study on Destination Selections of China’s Honeymoon Tourists Based on Word Frequency Analysis. Innovation,Entrepreneurship and Strategy in the Era of Internet.Proceedings of 2016 ICSM. Si Chuan.2016.3.（2016.ISTP）

Ÿ Wuheng , Research of the Composite method Emotional Intensity Based on the Evidence Theory.Beijin.2012.06 ISTP.

Ÿ Wuheng, The network reputation analysis of economy hotels based on the of the emotion inclinattions. Conference on Web Based Business ManagementScientific Research Publishing,USA 2010 .ISSHP

Ÿ Wu heng, A Cluster Analysis on the Competition pattern of hotels in Wuhan》. Proceedings for the 4th Euro-asia Conferenge on Environment and Corporate Social Responsibility: Tourism, MICE and management Technique Session .2009.04. CPCI-SS.

Ÿ Zhang hudan/ Wu heng, Impact of Internet on Chinese Tourism Industry Chain Seventh IFIP International Conference on e-Business, e-Services, and e-Society. Springe, ISTP.

Ÿ Wuheng, Iwuheng,mpact of Internet on Chinese Tourism Industry Chain. Proceedings of 2007 International Conference on Enterprise Engineering and Management Innovation.2007 06 . ISTP

Ÿ Wuheng,Innovative implementation of IT based on business processes in manufacturing Industry. .Proceedings of 2003 ICMSE.2003 .8 .ISTP

Textbooks

Ÿ Li gang/Wu heng, 2005,Network Marketing Tutorials, Wuhan: Wuhan University Press.

Ÿ Xiong yuanbin/Wu heng,2005, Tourism Marketing Planning, Wuhan: Wuhan University Press.

Others(Translation)

Ÿ Wu heng/He yun/Li shuainan, Event Management: A Professional and Developmental Approach, Liaoning science press.

Ÿ Wu heng/Sun xiaoke,Festival and Events Management, Liaoning science press.

RESEARCH GRANTS

Government-funded grants(To participate in)

Ÿ Wisdom city emergency decision-making information system research , 2013, 13&ZD173

Ÿ Marketing information in word of mouth mechanism under the network environment and its impact study, 2007

Corporate-funded grants(host)

Ÿ Research on enhancing the international competitiveness of Jiangmen's tourism industry,2017, 1201/250001427

Ÿ Tourism planning project of Lichuan Zhong Lu Zhen Dam Village, 2015，105/250001341

Ÿ Iwom monitoring and management of public opinion information service system construction, 2013,104-232066

Ÿ Research on Internet Information dissemination model in Public Health Emergencie, 2012,105-230126

Ÿ Research on the Influence of E-commerce of Consumers, 2012,105-238533

Ÿ Strategy Planning Research on Ningxi Railway Line Xi County Railway Station District Development, 2004,105-233210

AWARDS AND HONORS

Ÿ Best Paper Award, Across the Taiwan strait tourism seminar , 2014

Ÿ Best Paper Award, Hubei province natural science,2005