TEACHING AND RESEARCH AREAS

Teaching areas and courses: Management; International Business; Operations Management; Innovation and Change Management

Research areas: International Business; Operations and Supply Chain Management; Innovation Management

ACADEMIC EXPERIENCE

Visiting Scholar, SC Johnson College of Business, Cornell University (2024.7-12)

Research Fellow, China-Europe International Business School (2017.7-2018.12)

Professor of Management, Wuhan University, Jan. 2016 – current.

Associate Professor of Management, Wuhan University, Sept. 2007 – Dec. 2015.

Visiting Scholar, Graduate School of Business, Columbia University (USA), 2012.

Visiting Scholar, Fisher College of Business, Ohio State University USA), 2011.

Research Associate, Faculty of Business Administration, Chinese University of Hong Kong, April – Oct., 2011.

Visiting Research Fellow, Manchester Metropolitan University Business School, 2008.

MANAGERAL AND PRACTICAL EXPERIENCE

Manager, General Merchandise Branch, Wuhan Light Industrial Products Imp. & Exp. Corporation, 1993 – 2001.

Deputy Manager, Export Department, Wuhan Native Produce Imp. & Exp. Corp., 1987-1992

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Research on the revitalization of Huangshi’s traditional industrial base, Hubei Provincial Society of Social Science Studies, 2024

The Optimization of Sunjex’s Regional Logistics System, Sunjex Logistics Co., Ltd (Shanghai), 2012-2013.

Industrial Development Plan for Kaiyuan City, Yunnan Province, 2010

SELECTED PUBLICATIONS

Journal Papers (International in English)

Liu, X., Yu, Y., Song, G., Fu, X. 2024. Green innovation drives globalization: alongitudinal case study of Angel Yeast’s evolution from a start-up to a world-class manufacturer. Journal of Evolutionary Studies in Business. (DOI: https://doi.org/10.1344/jesb2024.44244)

Liu, X., Tse, YK, Yu, Y., Huang, H. Zhao, X. 2024. Managing quality risk in supply chain to drive firm’s quality performance: the mediating role of supply chain quality integration. Industrial Management & Data Systems.

Luo, L., Liu, X., Zhao, X., Flynn, B. 2022. The impact of supply chain quality leadership on supply chain quality integration and quality performance. Supply Chain Management: An International Journal.

Huang, Q., Liu, X. & Li, J. 2019. Contextualization of Chinese entrepreneurship research: an overview and some future research directions. Entrepreneurship and Regional Development. (DOI: 10.1080/08985626.2019.1640437 )

Liu, X., Zhao, H., Zhao, X., 2018. Absorptive capacity and business performance: The mediating effects of innovation and mass customization, Industrial Management and Data Systems, Vol. 118 Issue: 9, pp.1787-1803.(https://doi.org/10.1108/IMDS-09-2017-0416)

Liu, X., Huang, Q., Dou, J. & Zhao, X., 2017, The impact of informal social interaction on innovation capability in the context of buyer-supplier dyads, Journal of Business Research，Vol 78 (2017), pp.314-322. (http://dx.doi.org/10.1016/j.jbusres.2016.12.027)

Jin, Z., Lynch, R., Liu, X et al., 2014. The Relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status, International Business Review (2014.9). http://dx.doi.org/10.1016/j.ibusrev.2014.08.010

Wu, X., Liu, X. & Huang, Q., 2012. Impact of the institutional environment on the choice of entry mode: evidence from Chinese enterprises. China: An International Journal. Vol 10 (1).

Journal Papers (in Chinese)

Liu,X., Li, Q., Zhu, Y., Huo, B. 2025. Green supply chain management, information sharing and firm innovation performance--the moderating role of long-term orientation. Luojia Management Review, No 1. 2025 (Sum. 58), p23-42

Liu, X., Ding, W. & Zhao, X. 2016. Strength of ties with innovation partners, absorptive capacity and innovation performance in the Chinese manufacturing industry. Nankai Business Review. Vol. 19 (1), p30-42.

Liu, X., Sun, M. & Chu, W. 2015. A study on the e-vehicle innovation development in China. Science and Technology Progress and Policy, Vol. 32 (21), p77-83.

Cases and Practical Papers

§ Liu, X. 2014. Cross-Cultural Management: Constructing Trust, Peking University Business Review, May, 2014

§ Liu, X. 2012. China’s tactics under the re-shoring initiatives of US manufacturers, Peking University Business Review, April, 2012.

Conference Papers (International)

§ Liu, X., et al., 2016. The impact of formal and informal interaction to knowledge acquisition and innovation capability, Proceedings of Production and Operations Management (POMS) Annual Conference, Orlando, USA

§ Liu, X. et al, 2016. Innovation and Business Performance: The Mediating Roles of Mass Customization and Absorptive Capacity, Proceedings of Production and Operations Management (POMS) Annual Conference, Orlando, USA

§ Liu, X. et al., 2016. The impact of downstream quality management on quality performance: the moderating role of internal quality management, Proceedings of the 10th International Conference of Operations and Supply Chain Management, Chongqing University Business School, Chongqing, China, July 17-20, 2016.

§ Liu, X., et al, 2016. The impact of supply chain relationship quality on a firm’s quality performance: the mediating role of SC leader’s support, Proceedings of the 10th International Conference of Operations and Supply Chain Management, Chongqing University Business School, Chongqing, China, July 17-20, 2016.

§ Liu, X. et al., 2016. Absorptive capacity and business performance: the mediating roles of innovation and mass customization capability, Proceedings of the 10th International Conference of Operations and Supply Chain Management, Chongqing University Business School, Chongqing, China, July 17-20, 2016.

§ Liu, X., Zhao, X. & Ding, W., Strength of ties with innovation partners, absorptive capacity, and innovation performance, 2014 Annual Meeting Proceedings of Decision Sciences Institute, Tampa, USA. Nov. 22-25, 2014.

§ Liu, X., Luo, L., Zhao, X. & Barbara, F. 2013. Product Recall and Supply Chain Quality Management in China--A Comparative Cross-Industry Case Study. Proceedings of the 7th International Conference on Operations and Supply Chain Management, Shanghai Jiaotong University, Shanghai, China.

§ Liu, X., Luo, L., Zhao, X., Flynn, B. & Boyer, K.: Partner Relationship, Social Capital and Absorptive Capacity in Building Innovation Capability: Evidence from China, Proceedings of the 6th International Conference on Operations and Supply Chain Management, Xi’an, China, July 14-18, 2012.

§ Liu, X., Luo, L., Zhao, X., Flynn, B. & Boyer, K.: Antecedents in Business Performance Enhancement through Mass Customization: An Empirical Study on Chinese Manufacturing Firms, Proceedings of the 6th International Conference on Operations and Supply Chain Management, Xi’an, China, July 14-18, 2012.

Textbooks

§ Liu, X., 2013. Principles of Supply Chain Management: A Balanced Approach, 3rd Edition (Chinese Translation of the English version by Wisner, Tan & Leong, Cengage Learning), China Machine Press.

§ Liu, X., 2012. Experiencing Strategic Management with Great Masters (Chinese Translation and Re-Editing of John Gamble & Arthur Thompson, Jr.: Strategic Management: Quest for Competitive Advantage), Post and Telecom Press.

Monograph

§ Liu, X., Sharp, J. & Deng, B., 2009. The Agility of Business Process Improvement. Beijing, China: The Science Press.

RESEARCH GRANTS

Government-funded grants

§ “The transitional upgrading paths and countermeasures of Chinese manufacturers’ innovative development under the new situations”, National Social Science Fund (NSSF), Ref. 20BGL104, RMB200,0000, 2020-2023, chair.

§ “Supply chain management, innovation and the international competitiveness of Chinese manufacturing firms”, MoE Research Fund for Social Science & Humanity Studies, Ref. 17YJA630061, RMB100,000; 2018-2020, chair.

Corporate-funded grants

§ The Optimization of Sunjex’s Logistics System and the Plan of Its Regional Logistic Project (Shanghai), RMB530,280, 2011-2014（Ref: 105-231986）

§ The Plan for Kaiyuan City’s Industrial Development” (Yunnan Province), RMB100,000, 2010 (Ref:105-231986）

International collaborative grants

§ Developing the Mass-Customization Capability through Supply Chain Learning, 2010, a collaborative research project sponsored by The Chinese University of Hong Kong, Hong Kong, China.

§ The Customers’ Attitudes towards the New Energy Development of the Motor Vehicles. 2010-2011, a collaborative research jointly sponsored by Seoul National University and Hyundai Motor Group, Seoul, Korea.

§ A comparative Study on Innovation Management, 2008, Manchester Metropolitan University Business School, MMUBS（Ref No.：105-237128）

§ Branding Wuhan as an International Tourist Destination, 2008 Ryerson University Business School（Ref：105-237127）

AWARDS AND HONORS

§ Best Track Paper Award on the 6th International Conference on Operations and Supply Chain Management (2012, Xi’an, China): “Partner Relationship, Social Capital and Absorptive Capacity in Building Innovation Capability: Evidence from China” (Liu, Luo, Zhao & Flynn)

§ Best Track Paper Award on the 3rd International Conference on Operations and Supply Chain Management (2009, Wuhan, China)

EDITORIAL BOARDS

§ Guest editor, Special Issue of Entrepreneurship and Regional Development: Entrepreneurship in China (2016-2018)

§ Reviewers for Journal of World Business, Journal of Operations Management (JOM) and Journal of Supply Chain Management (JSCM)

MEMBERSHIPS, CERTIFICATIONS

§ President, Association of Supply Chain and Operations Management (2015-2017)

§ Co-Chair of the 6th International Conference on Global Management, Wuhan, China, May 9-14, 2014, jointly held with Laurentian University, Canada

§ Member of Academy of Management (AOM), Academy of International Business (AIB) and Production and Operations Management Society (POMS)

INVITED SPEECH AND MEDIA COVERAGE

§ Keynote speech: “The challenges and opportunities of the E-vehicles’ development in China”, International Conference on the Automobile Industry in Korea, Japan and China, Korean Automobile Manufacturing Institute, Seoul, Korea, July 7^th, 2016.

§ Keynote speech: “The impact of employees’ informal interaction on innovation capability in the context of buyer-supplier dyads”, The 3^rd International Conference on Innovation and Entrepreneurship in Chin, Lancaster University Business School, Lancaster, UK, July 4^th – 7^th, 2016.

§ “China streamlines business registration to encourage startups”, China Radio International (http://english.cri.cn/7146/2015/06/18/3641s883541.htm) June 18, 2015.

§ “China’s Economic Development and Its Enterprises Going Global”, a guest speech made at Crummer Graduate School of Business, Rollins College, March 21st, 2012.

§ “China’s Automobile Industry and Market–The Challenges and Opportunities for Hyundai-Kia”, a Keynote Speech made at the International Seminar of Korean Academy on Motor Industry, Seoul, Korea, Sept. 8th, 2010.