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Yang Zhilin: Cross-Market Standardization: Do Firms Learn from Their Host Markets
Date：2013-01-06

Speaker:Yang Zhilin, Associate Head and Professor of Department of Marketing, City University of Hong Kong

Topic:Cross-Market Standardization: Do Firms Learn from Their Host Markets

Time:January 9, 2013, 9:00-11:00am

Location:B251, EMS

Organizer:Department of Marketing & Tourism Management

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