Recently, the academic annual conference hosted by the Marketing Research Society of Chinese Higher Education Institutions, with the theme of "Chinese-style Modernization and Marketing Innovation," was held at Hunan University. This conference gathered over 800 experts, professors, young scholars, and corporate executives from globally renowned universities, research institutions, authoritative journals, and well-known enterprises to jointly explore the cutting-edge theories and practical innovations in the field of marketing.

In recognition of the significant contributions made by member scholars to the prosperity and development of the Marketing Research Society of Chinese Higher Education Institutions and the marketing discipline in China, Professor Huang Jing from Wuhan University and 11 other experts and scholars were honored with the "Outstanding Contribution Award" of the Marketing Research Society of Chinese Higher Education Institutions.

Professor Huang Jing delivered an acceptance speech, expressing her gratitude to her peers and the organizing committee. She pointed out that the development of marketing studies in China is currently at a crucial stage. In recent years, new marketing issues and phenomena have emerged continuously, and consumer behavior has been constantly shifting and evolving. These new phenomena have provided a rich research environment for marketing scholars. Therefore, the future of the marketing discipline in China holds great promise. Meanwhile, Professor Huang Jing advised Chinese marketing scholars to assist each other, enhance cooperation, and jointly increase the international influence of Chinese marketing research.

Professor Huang Jing has been deeply engaged in the field of marketing for many years. Particularly, she has made remarkable contributions to promoting the alignment of Chinese marketing research with international standards. Her research has not only had a profound influence in the academic circle but also provided crucial guidance for corporate marketing practices.