【Abstract】To increase game loyalty but decrease game addiction, this study examines online game social migration and tests the mediating effects of offline social value and maladaptive cognition on the basis of the theory of consumption value and the cognitive behavioral model of pathological Internet use. The results are as follows: (i) Overall, online game social migration is associated with greater game loyalty and less game addiction; (ii) The positive association between online game social migration and game loyalty was mediated by offline social value; and (iii) Online game social migration is associated with lower game addiction. This paper provides a new perspective (taking into account both business interests and players' psychological health) for online game research and also offers practical guidance for cooperation between game companies and the public. Copyright (c) 2017 John Wiley & Sons, Ltd.

　　【Keywords】PATHOLOGICAL INTERNET USE; MALADAPTIVE COGNITIONS; CHINESE ADOLESCENTS; OFFLINE; PLAY; SATISFACTION; SUPPORT; MODEL; RISK

　　本文刊登在Journal of Consumer Behaviour，期：16，页：343–351

　　DOI: 10.1002/cb.1637，出版年：May 2017

　　*汪涛教授为通讯作者，Journal of Consumer Behaviour为SSCI期刊，5年影响因子2.259，为学院B类奖励期刊。